Confessions of a sub-editor

I am a sub-editor and I love it. I love the spellings, the grammar and the punctuation - and nothing makes me laugh more than a damn good typo. Or the time my Japanese friend emailed me that his colleagues were giving him a shit.

This is a blog for my glamorous and esteemed colleagues Kit and The Bastard, and for anyone of an equally nerdy leaning.

Today I have only two offerings. The first, musings on love and its relationship with convenience retailing:

[Famous retail chain's] head of marketing support, [let's protect his name], says he now aims to build up a communications message as the shopper progresses through the store, a process that he likens to dating. “It starts with teasing and results, hopefully, in closure,” he says.

And the second, a crystal-clear conclusion:

With better research and more sophisticated techniques being applied by a greater range of companies, there are plenty of reasons to argue that price is far from the only trick left to distract the post-recession consumer focus on price.

Enjoy, if you dare.